Who We Are
BMP Services Sdn Bhd is a professional merchandising service provider dedicated to supporting brand owners in enhancing their in-store presence, operational excellence, and retail execution performance.
Our operations are powered by a fully automated mobile application integrated with AI features, enabling real-time task monitoring, execution validation, and performance tracking across all retail channels.
Marcus Lee
Director of BMP Services Sdn Bhd
About the Founder
Marcus Lee, Director of BMP Services, brings over 20 years of experience in field force and retail execution. He specialises in transforming and scaling retail operations by integrating technology with practical merchandising strategies to drive efficiency and growth.
In 2024, he founded BMP Services with a mission to deliver technology-driven, transparent, and measurable field force solutions. Under his leadership, BMP empowers brands with actionable insights, AI-powered tools, and strong execution for sustainable growth.
To date, BMP Services is part of the CES Global Group, contributing to its expanding ecosystem and strengthening its position as a comprehensive, integrated solutions provider.
Our Vision
To be the most trusted and technology-driven field force management partner, setting the benchmark for retail execution excellence and data-led field management.
Our Mission
Deliver flawless in-store execution through a trained and disciplined field force.
Drive transparent and measurable performance using automation, AI, and real-time analytics.
Empower clients with actionable BI insights for faster decisions and continuous improvement.
Enhance brand visibility, availability, and compliance at the point of sale.
Provide modern operational solutions for Malaysian SEMs to grow their brands.
Enable sustainable sales growth through smarter field management solutions.
Our Team
Name
: Andy Gan
Position
: Project Implementation Director
More than 30 years of experience in the FMCG industry Manage Sales & Operations specializing in Personal Cares & Beauty Products Familiar with multiple channel & area coverage across the Regions Experience in handling multiple brands with more than 700+ SKUs.
Name
: Eric Chua
Position
: Project Implementation Manager
14 years experience in FMCG industry 7 years KAM & distributor management experiences Manage Sales & Operations specializing in Personal Cares & Beauty Products Experience in handling multiple brands with more than 700+ SKUs.
Name
: Dyson Woon
Position
: Project Manager
13 years experience across FMCG, Tech, Financial industry Manage FMCG projects with 108 merchandisers. Manage Shared and Exclusive merchandiser in CVS & Phama Channel.
Name
: Bosco Ng
Position
: Client Service Manager
10 years experience in manage promoter & merchandiser in FMCG industry 6 years experience in client servicing. Manage more than 100 pax of premium product promoter & merchandiser. Personal Cares & Beauty Product KAM for LKA.
Name
: Kent Ew
Position
: Operation Senior Executive
13 years of experience in the FMCG industry. On ground expertise with 10 years as field force management. Lead for Sales Merchandiser & Merchandiser